Paula Rubman Design

Croix Brewery

Beer Label Design

  • Close-up of labels

  • Bottle Neck Label

  • Bottle cap


Croix Brewery captures the essence Maine in three beer styles. Blue Moose Blueberry Ale, Strong Bear Old Style Ale, and Crusher Claw Amber Ale.


Croix Brewery is named after a river in Maine. The style of the beer packaging captures the woodsy feel of camping in Maine by using grunge textures and brown as a dominate color. The animals featured are well known to the state of Maine and carefully selected for each label based on the qualities of the beer and the types of food each beer would be paired with.


Illustration, Digital Painting, Photoshop, InDesign